Challenge

The goal of the new Zürich Tourismus website was to increase conversion rates and user retention. This required a new structure on individual pages and the integration of user-generated content. New sections were needed to allow easy access for visitors who are looking for ideas for their visit to and around Zurich. User-friendly design and a fresh, modern appearance were two important aspects to consider. Social content and sharing options were to be a central aspect of all the pages offering general information, filter options and various topics.

Solution

A specially designed company font and predefined color palette were used for the design. The website has a lot of empty white space which draws the user's focus to the images and videos. The left-justified design and uniform teaser layout create a feeling of order on each individual page. An immersive video at entry, supplemented by user-generated content and interactive options to send enquiries or share content, maximizes engagement. Also included is a quick and easy-to-use search function with a map and the option to search within a certain radius.

Result

A fresh and modern website that embodies the spirit and beauty of Zurich, encourages interaction and takes conversions to the next level.

View more related case studies
Form wrapper