With the launch of their new online shop, the chip manufacturer, u-blox, required extensive tracking on their website. Prior to Amazee’s engagement there were only standard web tracking tools implemented, which provided no details about the customer journey, nor the e-commerce processes.
Amazee implemented an enhanced e-commerce tracking system to record the user journey through all the steps.
The dashboards and enhanced e-commerce tracking deliver highly valuable data for product analysis and product performance. The data is used for strategic and tactical product decisions and the overall measurement of the performance of the e-commerce system.