u-Blox, a producer of wireless semiconductors and modules, wanted to create a modern web presence with an integrated product selector. To ensure that the new website performed effectively on mobile devices, it had to be fully responsive.
A preliminary design study involved discussions at various workshops to define the requirements of stakeholders from the areas of marketing, product management, sales and support. Particular attention was paid to the product presentation. The biggest challenge of the project was collecting feedback from target users and all internal stakeholders using paper and working prototypes, until we found the perfect solution.
The end result was a product selector that can be viewed on all devices.