The B2B website was not SEO optimized and was lacking visibility for the most relevant keywords and topics. In addition, the performance of the Google Ads campaigns was not steady in terms of reach and visibility and the results were far from what was expected.
We invested heavily in SEO tasks: keyword analysis, technical audits, SEO based content creation, as well as regular and close SEO monitoring. This guaranteed a steady SEO improvement. In terms of Google Ads, it was a fresh start, which included initiating a new Ads account with a clean structure. Regular status calls with the client ensured that the Ads campaigns were focussed on current topics and events.
The result was a true success: within a year, website traffic increased by 58%. Besides significantly ranking better for the most relevant keywords, organic traffic also increased by 105%.