Open Streets tries to change the way people see and use the communal spaces of South Africa's roads. They argue that ‘streets are more than just spaces used by cars’. Their aim was to raise citizen awareness in order to change people's behavior. Our task was to redesign the site, as the previous app was built in 2013 and the home page was structured as a news feed which did not immediately provide the essential information about the organization.
In the whole redesign, we made sure that the hero area was more explanatory on who Open Streets are and what they do. We also brought in brighter elements, with the rest of the site following suit in terms of fonts and colors. To prevent loyal Open Streets fans from getting lost, we generally kept the same layout.
The end result is a vibrant, modern website where information is structured, easy to navigate and encourages interaction.